BlackBerry Limited
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BLACKBERRY BB

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BlackBerry today is a Canadian technology company specializing in cybersecurity software and Internet of Things (IoT) services for enterprises and governments worldwide. Formerly renowned as a mobile device manufacturer, BlackBerry Limited (formerly Research In Motion, RIM) exited the smartphone business in 2016 and now focuses on secure communications, endpoint management, and embedded systems, especially for industries like automotive, healthcare, and government.
Company Profile & Business
Headquarters: Waterloo, Ontario, Canada
Core products: Cybersecurity solutions, BlackBerry Unified Endpoint Management (UEM), QNX operating systems, secure messaging (BlackBerry Messenger Enterprise, BBMe), and automotive software platforms.
Global presence: Products and services are sold worldwide across the Americas, Europe, Middle East, Africa, and Asia-Pacific.
Recent Financials & Stock
Stock ticker: NYSE/TSX: BB
Recent price: As of July 30, 2025, BlackBerry closed at $3.74 per share, reflecting a decline from earlier in the month. Price targets for the company now range from $2.71 to $4.75, with analysts citing positive revenue growth and the company's first positive cash flow in three years after its recent quarterly results.
Business momentum: The company recently posted about 10% higher revenue compared to forecasts for the third quarter fiscal year 2025, with a shift to positive earnings and cash flow—highlighting improvements in its cybersecurity and IoT software businesses.
Notable News & Developments
End of smartphones: BlackBerry-branded mobile devices are officially discontinued. The company fully exited the hardware business by 2018 and stopped supporting BlackBerry 10 in 2022.
Nostalgia revival: In 2025, a separate company (Zinwa Technologies) is reviving classic BlackBerry devices (like the BlackBerry Classic and Passport) by retrofitting them with modern Android internals. These are not officially affiliated with BlackBerry Limited, but appeal to enthusiasts for the classic design and QWERTY keyboard, albeit with privacy caveats due to non-BlackBerry software.
Enterprise focus: BlackBerry remains a leader in secure software for businesses, including automotive OS (QNX), endpoint security, and secure messaging. Major clients include automotive OEMs, financial corporations, and government agencies.
Quick Facts Table
Aspect Details
Industry Cybersecurity, IoT software, enterprise services
Founded 1984 (as Research In Motion, Canada)
Consumer Phones Discontinued; brand revived unofficially by others
Current Stock Price $3.74 (July 30, 2025)
Latest Product Focus Automotive software, secure endpoint management
BlackBerry is no longer a phone maker, but remains a significant player in secure enterprise and automotive software, with stock prices and business outlook reflecting its transition into these fields.
Zinwa Technologies is a Chinese technology company that has gained attention in 2025 for its project to revive classic BlackBerry smartphones, specifically the BlackBerry Classic (also known as the Q20), under its own branding. Unlike BlackBerry Limited (which no longer makes hardware), Zinwa has purchased batches of old BlackBerry Q20 devices—both new-old-stock and used units from supply chains in Hong Kong—and is refurbishing them with entirely new internal components while retaining the iconic design features such as the physical QWERTY keyboard and 720x720 touchscreen.
Key Details on Zinwa Technologies’ BlackBerry Revival:
Project Name/Models: The updated phone is called the Zinwa Q25 (2025 is referenced in the model name). Zinwa is also planning to modernize other BlackBerry devices, including the KEYone (“K25”) and the Passport (“P25” or “P26”).
What’s Modernized?: The original shell, keyboard, notification LED, and display remain, but Zinwa installs a new motherboard with a MediaTek Helio G99 processor, 12GB RAM, 256GB storage (expandable), a 50MP rear camera, 8MP front camera, a new 3,000mAh battery, and global 4G LTE support. There is a USB-C port, headphone jack, microSD support, and the phone runs Android 13 (with no confirmed plans for updates to later Android versions).
How It’s Sold: Two options are offered—a fully assembled Zinwa Q25 smartphone for $400, or a $300 conversion kit for those who already own a BlackBerry Classic and want to upgrade themselves. Both are expected to ship in August 2025.
Nostalgia Meets Modern Tech: The initiative targets fans of physical keyboards and retro gadgets as well as a new wave of Gen Z users seeking “digital detox” devices. The device is positioned as a niche product for enthusiasts rather than a mass-market flagship.
No Connection to BlackBerry Limited: Zinwa Technologies has not acquired the BlackBerry brand or company; its project is independent and relies on recycling and upgrading old BlackBerry hardware.
Future Plans: Zinwa has stated it may refresh additional BlackBerry models based on demand and feedback, following the Q25 release.
In sum, Zinwa Technologies is bringing back the BlackBerry Classic as a refreshed, Android-powered device for technology enthusiasts and nostalgia seekers, reflecting a trendy intersection of retro design and modern smartphone capabilities in 2025.
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