Baozun and iClick Announce Equity Investment and Strategic Business Cooperation
As a result of the agreement, Baozun will own 4% of iClick's shares outstanding and control 10% of its voting power.
The companies said they entered into a "strategic cooperation framework agreement" and will collaborate on a closed-loop e-commerce service model, focusing on areas like digital marketing, customer service, and fulfillment. That complements Baozun's core business of providing e-commerce services such as marketing, fulfillment, and IT for multinational companies like Microsoft and Nike. Also key in the deal is that both companies will develop a private domain traffic platform for Tencent, the tech giant and owner of the super-app WeChat.
A short squeeze may have also helped drive the shares higher.
Baozun is subject to a 180-day lock-up period on the above shares subscribed from iClick or purchased from the existing shareholder.
finance.yahoo.com/news/baozun-iclick-announce-equity-investment-103000702.html
As a result of the agreement, Baozun will own 4% of iClick's shares outstanding and control 10% of its voting power.
The companies said they entered into a "strategic cooperation framework agreement" and will collaborate on a closed-loop e-commerce service model, focusing on areas like digital marketing, customer service, and fulfillment. That complements Baozun's core business of providing e-commerce services such as marketing, fulfillment, and IT for multinational companies like Microsoft and Nike. Also key in the deal is that both companies will develop a private domain traffic platform for Tencent, the tech giant and owner of the super-app WeChat.
A short squeeze may have also helped drive the shares higher.
Baozun is subject to a 180-day lock-up period on the above shares subscribed from iClick or purchased from the existing shareholder.
finance.yahoo.com/news/baozun-iclick-announce-equity-investment-103000702.html
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The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.