Electronic Arts: A Leader in the Gaming Industry

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Electronic Arts (EA) is a renowned game developer and publisher that's been around since 1982. Founded by William M. Hawkins III and William Gordon, the company has grown to become a major player in the gaming industry.

**What does EA do?**

* Develops and publishes games across various genres, including sports, action, role-playing, and simulation
* Owns popular brands like Battlefield, The Sims, Apex Legends, and Plants v. Zombies
* Licenses games to third parties, including FIFA, Madden NFL, and Star Wars
* Provides advertising services and digital distribution channels for its games

**How does EA reach its audience?**

* Markets and sells games through digital distribution channels and retail channels, such as mass-market retailers and game software specialty stores

EA has come a long way since its founding, and its commitment to innovation and quality has made it a leader in the gaming industry.

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