GBPUSD BUY

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GBP/USD drops to 1.3450 area after weak UK Retail Sales data
GBP/USD continues to push lower after closing in negative territory on Thursday and trades near 1.3450 on Friday. Weaker-than-expected Retail Sales data from the UK and the broad-based US Dollar strength forces the pair to stay on the back foot heading into the weekend
GBP/USD came under bearish pressure on Thursday and lost more than 0.5%, snapping a three-day winning streak in the process. The pair extends its slide on Friday and trades below 1.3500.

The renewed US Dollar (USD) strength weighed on GBP/USD on Thursday. The US Department of Labor reported that the number of first-time applications for unemployment benefits declined to 217,000 in the week ending July 19 from 221,000 in the previous week. This reading came in better than the market expectation of 227,000. Additionally, the S&P Global Composite Purchasing Managers Index (PMI) improved to 54.6 (preliminary) in July from 52.9 in June, reflecting an ongoing expansion in the private sector's business activity, at an accelerating pace.

Meanwhile, the EUR/GBP cross rose more than 0.3% on Thursday as the Euro benefited from the European Central Bank's (ECB) cautious tone on policy-easing. EUR/GBP preserves its bullish momentum and trades at its highest level since early April above 0.8700 on Friday, suggesting that the Euro continues to capture capital outflows out of Pound Sterling.

Early Friday, the UK's Office for National Statistics reported that Retail Sales rose by 0.9% on a monthly basis in June. This reading followed the 2.8% decrease recorded in May but came in worse than the market expectation for an increase of 1.2%, making it difficult for GBP/USD to stage a rebound.

In the second half of the day, Durable Goods Orders data for June will be the only data featured in the US economic calendar. Nevertheless, this data is unlikely to have a long-lasting impact on the USD's valuation.

SUPPORT 1.34550

SUPPORT 1.34982

SUPPORT 1.35421

RESISTANCE 1.33990

RESISTANCE 1.33698

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