Wix.com Ltd.
Long

Wix | WIX | Long at $124.35

157
WIX is a company with steady growth projections driven by AI adoption, market expansion, user acquisition, and a focus on profitability. For example, earnings are forecast to grow 28.24% per year. Analysts project WIX to achieve approximately $1 billion in free cash flow by 2028. While the current P/E is around 47x, its Forward P/E ratio is approximately 18x (potentially undervalued). I truly believe the changing economy will shift individuals into more entrepreneurship (what else can they do?) and that will be the driving force behind user growth.

From a technical analysis view, the price recently bounced off from my historical simple moving average band (often an area for share accumulation / consolidation). While it may trickle down to close the price gap on the daily chart near $110 in the near-term, I think the outlook needs to be long-term here given the projections. The only issue I see is the current high debt for WIX , but interest rates are absolutely coming down soon which will help ease the strain.

Thus, at $124.35, WIX is in a personal buy zone.

Targets into 2028:
  1. $175.00 (+40.7%)
  2. $250.00 (+101.1%)

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