Helen of Troy | HELE | Long at $27.95Helen of Troy NASDAQ:HELE , owner of brands such as OXO, Hydro Flask, Osprey, Vicks, Olive & June, etc, has witnessed an immense decline in share price since its peak in 2021 when it hit just over $265. Now, trading in the $20s... Growth has been a problem for this company (now and future projections) and a major turnaround is needed. However, NASDAQ:HELE is implementing several growth strategies for 2025-2030 under its Elevate for Growth plan and Project Pegasus, so they are very aware of the need to re-inspire investor confidence. They also announced last month the appointment of an interim CEO and CFO. With a 22M float and 12% short interest, this could get interesting.
Excluding the current growth issue, the fundamentals of NASDAQ:HELE are quite strong:
P/E Ratio: 5x (undervalued)
Book Value: ~$70.00 a share (undervalued)
Debt-to-Equity: 0.6x (healthy)
Quick Ratio: Over 1 (healthy)
From a technical analysis perspective, it may have just formed a double-bottom near $24-$25, but a quick drop between $10-$20 is absolutely possible if bad economic news emerges.
At $27.95, NASDAQ:HELE is in a personal buy zone with a caution regarding the US economy and this company's ability to turn things around moving forward.
Targets:
$40.00 (+43.1%)
$52.00 (+86.0%)
