AAPL: Apple Stock Pulls Back as Tim Cook Says Tariffs Could Add $900M to Costs in Q2

iPhone sales picked up $46.84 billion, up 2% from last year, and overall revenue grew 5% to $95 billion as folks flocked to stock up before potential tariff hits.

📉 Apple Stock Slides Despite Solid Beat

• Apple AAPL shares slid about 4% in after-hours trading Thursday, after the company reported better-than-expected iPhone sales — but followed it up with a not-so-sweet outlook that’s got a big $900 million tariff-shaped warning label on it.
• For the March quarter, revenue rose 5% year-over-year to $95 billion, edging past the $94.5 billion analysts expected. iPhone sales climbed 2% to $46.84 billion, showing that consumers aren’t done queuing for Apple’s flagship gadget — especially with tariff rumors swirling. And while services revenue grew 12% to $26.7 billion, it came in just under expectations, missing that extra wow factor investors wanted.

👀 China Misses, India and Vietnam Step Up

• Not all segments rang the cash register. Greater China revenue fell 2% to $16 billion, missing estimates by nearly a billion. It’s a notable miss considering China is one of Apple’s biggest battlegrounds, especially as local players like Huawei muscle into the premium space.
• Apple’s plan? Pivot faster. CEO Tim Cook said that in the June quarter, a majority of US-bound devices will be shipped from India and Vietnam — an accelerated response to the ongoing tariff chaos. But even with that shift, it won’t be enough to dodge the hit completely.

💰 Tim Cook’s Tariff Tab: $900 Million and Counting

• On the earnings call, Cook flagged that tariffs could add roughly $900 million to Apple’s costs in the June quarter — and that’s assuming trade policy stays where it is. The Apple boss warned it could get worse in future quarters depending on how things shake out with President Trump’s evolving stance on global trade.
• For March, Cook said tariff impacts were limited — but the coming months could be a very different story. “We’re actively managing supply chains and watching closely,” he said. In other words, Apple is bracing for impact, and Wall Street is figuring out how to price it in.