SYS1 fundamentals

System1 Group Plc operates as a marketing and brand consultancy company, which provides online market research services. It operates through the following geographical segments: USA, Latin America, United Kingdom, Rest of Europe, and APAC. It engages in translating breakthroughs in psychology, behavioral economics, and social sciences into online research and advertising techniques that better understand and predict human behavior. The company was founded by John V. Kearon on September 19, 2006 and is headquartered in London, the United Kingdom.